Privacy Policy
1.Data Privacy This privacy statement sets out the basis on which ABM will process any
personal information that we may collect about you:
- As a visitor to the ABM website,
- Provided by you by making use of our website and the options on our website (e.g. in the event you fill out a form or respond to any survey),
- Subscribing to a newsletter,
- Contacting us for information, help or becoming a partner,
- Participating in ABM campaigns or providing information through third-party websites or apps.
We therefore ask you to read this privacy statement carefully.
2. ABM and Data Privacy
The information that we collect about you
- To identify users returning to visit our website, across devices and across ABM owned domains.
To learn how we can improve our website, services, products, or information
To combine your personal data with publicly available information so that we can
tailor communications to match your profile.
To provide the service, products or information you have requested.
To send you updates and alerts by email, mail, instant messaging, push notifications or telephone.
Legal bases for processing
All our use of your personal data will be in accordance with the law. The law requires us to process data only if we have a valid legal basis for doing so. While the GDPR provides six lawful bases, we rely on the following:
Agreement: To perform agreements, such as the provision of a requested service.
Consent: When you have given consent to us.
Legitimate Interest: When necessary for us and does not invade your privacy.
Legal Obligation: When we need to comply with legal or regulatory obligations.
3. Disclosure and international transfer of your information
- To service providers who host our website or IT systems under strict confidentiality.
- To judicial or public authorities when compelled by law.
- In litigation contexts where disclosure is legally required or strategically necessary.
- Directly from you: Name, address, email, phone, birthdate, and bank details.
- Via Website Analytics: Device type, browser version, site interactions (via Google Analytics, Tag Manager, etc.).
- Via Third Parties: Data collected through social buttons/widgets (e.g. Facebook, Google, Mixpanel)
- Via browsing activity: Events like page navigation, video views, etc.
- Via communication: Email/chat/phone communications with ABM, including chatbot interactions.
We welcome updates to keep your data accurate. We will delete data when no longer needed. Data will be retained only as long as necessary within legal time limits, unless we are legally obliged to retain it longer
- Right to access: Request details of your personal information.
- Right to amend: Correct incomplete or incorrect data.
- Right to restrict Processing: Limit how your data is processed.
- Right to erasure: Request deletion of your data.
- Right of objection: Object to how we process your data.
- Right to resist: Resist direct marketing.
- Right to withdraw Consent: Revoke previously given consent.
- Right to data portability: Request transfer of your data.
Security Measures We have implemented technical and organisational safeguards:
- Industry-standard encryption of Personally Identifiable Information (PII).
- Limited access only to authorised personnel.
- Use of privacy by design and data minimisation principles.
